Marketing Head
Steer the creative and commercial vision of a premier fashion brand, driving 360° growth campaigns that shape industry trends and captive nationwide audiences.
Location: Clifton Block 2, Karachi
Job Type: Full-time onsite
About the Role:
We are seeking an experienced and vision-driven "Head of Marketing" for one of our client's with at least 5 years of hands-on marketing experience in the apparel industry to lead their marketing department. In this role, you will be responsible for defining, developing, and executing 360-degree marketing strategies that drive brand awareness, customer acquisition, omni-channel foot traffic, and revenue growth across both physical retail stores and e-commerce channels.
What You'll Do?
360° Marketing Strategy: Formulate and execute comprehensive annual and seasonal marketing roadmaps tailored to apparel retail and e-commerce growth.
Omni-channel Campaign Management: Lead the strategy, planning, and execution for major retail campaigns (seasonal drops, Eid/holiday sales, Black Friday, and new line launches).
Performance & Digital Marketing: Oversee performance marketing budgets across Meta, Google, TikTok, and emerging channels, optimizing for ROAS, CAC, and LTV.
Store Traffic & Trade Marketing: Collaborate with retail operations to design BTL activations, in-store visual merchandising displays, and local promotional events to boost store footfall and conversion rates.
Influencer & PR Management: Lead influencer marketing programs, affiliate networks, and fashion media PR campaigns to position the brand at the forefront of fashion trends.
Customer Retention & CX: Drive CRM, loyalty programs, email/SMS marketing, and post-purchase customer journeys to increase repeat purchase rates.
Data & ROI Analytics: Analyze marketing KPIs, campaign ROI, traffic metrics, and customer acquisition costs to deliver actionable insights to C-suite leadership.
Who You're?
Experience: Minimum 5+ years of progressive marketing experience specifically within an apparel or fashion retail brand.
Education: Bachelor’s or Master’s degree in Marketing, Business Administration, Media, or a related field.
Technical Proficiency: Deep working knowledge of Meta Ads Manager, Google Ads, GA4, Shopify/Magento marketing tools, and CRM platforms (e.g., Klaviyo, HubSpot).
Skills: Strong leadership, budget management, strategic thinking, and creative direction.
Industry Acumen: In-depth understanding of fashion cycles, retail calendar planning, consumer buying behavior, and apparel market trends.
About Sperton:
Sperton Pakistan is part of Sperton Global, a recruitment and consulting company with an international reach. We are committed to helping our clients achieve success in their hiring processes, finding the right people for the right positions.
- Location
- Karachi
- Employment type
- Full-time
- Job location
- Clifton Block 2, Karachi
Colleagues
Workplace & Culture at Sperton
At Sperton, we believe that great results come from great people.
Our culture is built on trust, collaboration, and a shared passion for delivering quality in everything we do.
We are a Norwegian-owned international company with colleagues across Europe, Asia, and the USA, working together seamlessly across time zones and cultures. Our teams are diverse, yet united by the same goal — to connect people and companies in meaningful ways.
We value openness, initiative, and continuous learning. Everyone at Sperton is encouraged to take ownership, share ideas, and challenge existing ways of working to make our solutions even better.
Even though we operate globally, our approach is personal. We take pride in creating a supportive and inclusive environment where people feel heard, respected, and motivated to grow — both professionally and personally.
