Location: S.I.T.E Area, Karachi
Work Mode: On-site (Monday–Friday), Remote (Saturday)
This position is for one of our esteemed clients in the international fashion industry.

About the Role

We are seeking a highly creative and experienced Senior Graphic Designer / Creative Designer to lead the visual identity and design execution across digital and physical brand touchpoints. The ideal candidate will bring a blend of strategic thinking and artistic expertise, contributing significantly to brand positioning in international markets.

This is an excellent opportunity for individuals who thrive in fast-paced, collaborative environments and are passionate about creating impactful design experiences across global channels.

Key Responsibilities

Creative Execution (80%)

• Design static and animated assets for digital platforms, including Instagram, Facebook, TikTok, Pinterest, email marketing, and website (Shopify) banners.
• Create high-converting ad creatives for Meta, Google, TikTok, and Snapchat.
• Develop in-store branding materials such as posters, displays, and packaging (bags, boxes, cards).
• Lead seasonal campaign design for both retail and digital channels.
• Maintain and update brand templates, ensuring consistency with brand guidelines.
• Collaborate closely with marketing, product, and social media teams.

Strategic Brand Development (20%)

• Work alongside senior leadership to evolve brand identity and visual language for international markets.
• Contribute to campaign ideation for markets including the US, UK, Canada, and Australia.
• Conduct visual research and develop storytelling themes for product launches and seasonal drops.
• Provide creative direction for influencer campaigns and brand collaborations.
• Stay updated with global design and fashion trends to position the brand competitively.

Candidate Requirements

• Bachelor’s degree in Graphic Design, Visual Communication, or related field.
• 5–8 years of professional experience in a senior design role within a creative or fashion-driven environment.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing tools (Premiere Pro, After Effects).
• Demonstrated expertise in:
• Designing for social media and performance marketing
• UI/UX for web and mobile platforms
• Executing integrated creative campaigns
• Exceptional attention to detail with a strong visual storytelling capability.
• Must share an updated portfolio link (e.g., Behance or personal website) with the application.
• Willingness to complete a design task as part of the evaluation process.

Preferred Attributes

• Interest in fashion, lifestyle, and modest wear aesthetics.
• Strategic mindset with the ability to translate business objectives into visual concepts.
• Understanding of international design sensibilities and consumer behavior.

Compensation & Benefits

• Monthly Salary
• ESOP Participation Performance-based
• Annual Bonus Linked to KPIs
• Health Insurance
• Paid Annual Leaves
• Opportunity to take ownership of brand direction and contribute to a globally recognized fashion label.

Interested candidates are requested to submit their CV along with a portfolio link. Shortlisted applicants may be asked to complete a design assessment as part of the final selection process.