Role Overview

We are seeking an experienced and strategic Head of Marketing with a strong marketing background to lead and shape the overall marketing vision of the organization. The role is responsible for driving brand growth, market expansion, integrated marketing strategies, and building strong, consistent brand equity across channels.

This position will provide clear strategic direction while ensuring strong, hands-on execution across brands, channels, and business entities. The ideal candidate will balance visionary thinking with practical leadership, translating strategy into actionable plans and measurable business outcomes.

The role will have direct oversight of PR, Corporate Communications, Events, and the Allcargo Brand. Product Marketing and Channel Marketing teams across individual business units will have a dotted-line reporting relationship to the Group Marketing Head.

Key Responsibilities

·         Develop and execute comprehensive marketing strategies aligned with business objectives

·         Lead brand positioning, brand communication, and long-term brand-building initiatives

·         Oversee ATL, BTL, and digital marketing campaigns across platforms

·         Drive sponsorships, partnerships, and strategic brand alliances

·         Manage corporate and B2B marketing initiatives to support business growth

·         Work closely with advertising and creative agencies for campaign conceptualization and execution

·         Plan and manage marketing budgets, investments, and ROI tracking

·         Lead and mentor the marketing team, ensuring high performance and capability building

·         Conduct market research, consumer insights analysis, and competitive benchmarking

·         Collaborate with sales, product, and leadership teams to ensure integrated go- to-market strategies

Candidate Profile / Requirements

·         12–18 years of relevant marketing experience

·         Prior experience working with or within advertising agencies

·         Strong exposure to B2B and corporate marketing

·         Proven leadership experience in brand marketing, sponsorships, and partnerships

·         Demonstrated success in brand building and market expansion

·         Experience in handling marketing investments and sponsorship portfolios

·         Excellent stakeholder management and communication skills 

Educational Qualifications

·         MBA / PGDM in Marketing or related field 

Key Competencies

·         Strategic thinking and execution excellence

·         Strong analytical and consumer insight orientation

·         Leadership and people management skills

·         Creativity combined with business acumen

·         Budget management and ROI-driven mindset 

Reporting s Location

·         Reports to: Senior Leadership / CEO

·         Location: Santacruz