Job Description – Branch Head – Electrical Automation

Position

Branch Head – Electrical Automation

Location

Vashi, Navi Mumbai

Reporting To

CEO / Director

Position Summary

The Branch Head – Electrical Automation will be responsible for leading the overall business operations, sales growth, profitability, and customer engagement of the branch. This role requires a dynamic leader with strong commercial acumen and technical expertise in industrial automation, capable of driving business expansion while ensuring operational excellence and high customer satisfaction.

The incumbent will be responsible for achieving business objectives through effective sales management, team leadership, project execution, and strategic market development.

Key Responsibilities

Business Development & Sales

• Develop and implement branch sales strategies to achieve revenue and profitability targets.

• Drive sales of industrial automation products and solutions, including PLCs, Drives, HMIs, Servo Systems, Switchgear, and related electrical products.

• Identify and develop new business opportunities across manufacturing, process industries, OEMs, system integrators, and industrial customers.

• Build and maintain strong relationships with key customers, consultants, and channel partners.

• Prepare sales forecasts, budgets, and business plans to support branch growth.

Branch Operations

• Manage the overall operations of the branch, including Sales, Service, Technical Support, and Administration.

• Ensure smooth day-to-day functioning while maintaining high operational efficiency.

• Monitor branch performance against established business KPIs.

• Ensure compliance with organizational policies, quality standards, and operational procedures.

Profitability & Financial Management

• Achieve branch revenue, gross margin, and profitability objectives.

• Monitor operational expenses and optimize resource utilization.

• Review quotations, pricing strategies, and commercial negotiations.

• Ensure timely collections and effective receivables management.

Customer Relationship Management

• Develop and maintain long-term relationships with key industrial customers.

• Lead customer meetings, commercial discussions, and contract negotiations.

• Ensure timely resolution of customer concerns and provide exceptional service support.

• Conduct regular customer visits to strengthen business relationships.

Team Leadership

• Lead, mentor, and motivate the branch sales and technical teams.

• Set performance objectives and monitor individual and team performance.

• Conduct regular performance reviews, coaching, and employee development initiatives.

• Foster a collaborative, customer-centric, and high-performance work environment.

Project & Solution Management

• Oversee execution of automation projects from order receipt through commissioning and customer handover.

• Coordinate with engineering and service teams to ensure timely project completion.

• Ensure project quality, adherence to timelines, and customer satisfaction.

Strategic Planning

• Analyze market trends, customer requirements, and competitor activities.

• Develop strategies to increase market share and expand business opportunities.

• Support business planning and execution aligned with organizational objectives.

Reporting & Compliance

• Prepare periodic sales, operational, and financial performance reports.

• Present branch performance updates to senior management.

• Maintain accurate sales forecasts, MIS reports, and business analytics.

• Ensure compliance with statutory regulations and organizational policies.

Product & Technical Knowledge

Candidates should possess strong knowledge of:

Industrial Automation

• PLC Systems

• Logic Controllers

• Smart Programmable Controllers

• Basic & Advanced Controllers

• Process Controllers

Drives & Motion Control

• AC Drives

• DC Drives

• Servo Drives

• Servo Motors

• Motion Control Systems

Automation & Control

• Human Machine Interface (HMI)

• SCADA

• Industrial Communication Networks

• Automation Interfaces

Electrical Systems

• Industrial Switchgear

• Industrial Control Panels

• Power Supplies

• Switch Mode Power Supplies (SMPS)

• Power Distribution & Control Components

Candidate Profile

Education

• B.E./B.Tech. in Electrical Engineering, Electronics & Instrumentation, or a related discipline.

• Diploma in Electrical Engineering may also be considered.

• MBA in Marketing or Operations is desirable.

Experience

• Minimum 7–10 years of experience in the Electrical or Industrial Automation industry.

• Proven experience in branch operations, sales management, business development, or business unit leadership.

• Experience working with industrial automation products and solutions is essential.

• Exposure to leading automation brands such as Siemens, ABB, Schneider Electric, Mitsubishi Electric, Rockwell Automation, Omron, or similar will be an advantage.

Required Skills & Competencies

Technical Skills

• Industrial Automation

• PLC Systems

• Drives & Motion Control

• HMI & SCADA

• Electrical Systems

• Control Panels

• Industrial Networking

Business Skills

• Branch Management

• Business Development

• Sales Strategy & Execution

• Key Account Management

• Profit & Loss (P&L) Management

• Budgeting & Forecasting

• Commercial Negotiation

Leadership Skills

• Team Management

• Coaching & Mentoring

• Decision Making

• Performance Management

• Customer Relationship Management

• Problem Solving

Personal Attributes

• Strong leadership and interpersonal skills

• Excellent communication and presentation abilities

• Customer-focused with a results-driven mindset

• Strategic thinking and commercial acumen

• High level of integrity and accountability

• Willingness to travel for customer meetings and business development activities

Key Performance Indicators (KPIs)

• Revenue Growth

• Branch Profitability

• Sales Target Achievement

• Gross Margin

• New Customer Acquisition

• Customer Retention

• Project Delivery Performance

• Collection Efficiency

• Team Productivity

• Customer Satisfaction

• Market Share Growth

About Sperton

Sperton _____ is part of Sperton Global, a recruitment and consulting company with an international reach. We are committed to helping our clients achieve success in their hiring processes, finding the right people for the right positions.