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India

Head – Product Marketing (Global B2B Tech Launch)

Location: Mumbai (with global exposure)

Role Overview

Client is in the logistics industry and is looking for a seasoned Product Marketing Leader to spearhead the global launch of a B2B technology product. This role will drive the go-to-market (GTM) strategy, positioning, and global expansion, especially in Europe and the US.

The ideal candidate will bring strong experience in launching B2B tech products at scale, preferably from high-growth global SaaS/tech companies.

Key Responsibilities

1. Global Product Launch & GTM Strategy

  • Lead end-to-end product launch strategy for a global B2B tech platform

  • Design and execute go-to-market (GTM) plans across US, Europe, and other key markets

  • Define product positioning, messaging, and differentiation for global audiences

  • Drive market entry strategy, including segmentation, pricing, and channel strategy

2. Product Marketing & Positioning

  • Build compelling value propositions tailored to enterprise and mid-market B2B clients

  • Translate complex tech capabilities into clear business benefits

  • Own product narratives, sales enablement content, and thought leadership

3. Cross-Functional Leadership

  • Collaborate with Product, Sales, Technology, and Regional Teams

  • Act as the bridge between product development and commercial teams

  • Enable sales teams with pitch decks, case studies, and competitive insights

4. Global Market Expansion

  • Drive international growth strategies, especially in Europe & North America

  • Understand regional customer behavior, compliance, and competitive landscape

  • Build localized GTM approaches for different geographies

5. Demand Generation & Growth

  • Partner with marketing teams to drive pipeline generation and revenue growth

  • Lead integrated campaigns across digital, events, partnerships, and ABM (Account-Based Marketing)

  • Track and optimize key metrics: adoption, conversion, CAC, and ROI

Must-Have Experience

  • Proven experience in launching B2B tech/SaaS products

  • Hands-on experience in global product launches (US/Europe markets mandatory)

  • Experience in high-growth tech startups or global SaaS companies, such as:

    • Zoho

    • Freshworks

    • GreyOrange

    • PriceLabs

    • RateGain

    • Hotelogix

    • Zenoti

    • FarEye

    • Eruditus

    • Unacademy

Preferred Qualifications

  • MBA from a Tier 1 institute (preferred)

  • 12–18 years of experience in Product Marketing / GTM / Growth roles

  • Strong understanding of SaaS, platform-based business models, and enterprise sales cycles

  • Experience in logistics tech/supply chain / SaaS platforms is a plus

Key Skills

  • Global GTM Strategy

  • B2B Product Launch Expertise

  • SaaS / Tech Product Marketing

  • Market Expansion (US & Europe)

  • Strategic Thinking & Execution

  • Stakeholder & Leadership Management

Locations
India
Job location
Mumbai

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Workplace & Culture at Sperton

At Sperton, we believe that great results come from great people.
Our culture is built on trust, collaboration, and a shared passion for delivering quality in everything we do.

We are a Norwegian-owned international company with colleagues across Europe, Asia, and the USA, working together seamlessly across time zones and cultures. Our teams are diverse, yet united by the same goal — to connect people and companies in meaningful ways.

We value openness, initiative, and continuous learning. Everyone at Sperton is encouraged to take ownership, share ideas, and challenge existing ways of working to make our solutions even better.

Even though we operate globally, our approach is personal. We take pride in creating a supportive and inclusive environment where people feel heard, respected, and motivated to grow — both professionally and personally.

India

Head – Product Marketing (Global B2B Tech Launch)

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