Head of Marketing
Lead marketing across three fashion brands in Lahore — shape brand vision, drive creative campaigns, and unlock growth across local and international markets.
Why This Role?
We are looking for an experienced Head of Marketing to lead the marketing strategy and brand growth for three fashion brands. This is a senior leadership opportunity for a marketing professional with strong experience in fashion, luxury, social media, PR, campaigns, influencer marketing, and brand positioning.
You will have a key role in shaping brand identity, driving awareness and revenue, leading creative campaigns, and developing strategies for both local and international market expansion.
Key Info
Location: Head Office, Lahore – Onsite
Experience: 10+ years in Fashion / Luxury Marketing
Why Apply for This Role?
Lead marketing strategy across three fashion brands.
Shape brand positioning, voice, and customer engagement.
Drive high-impact campaigns, PR, influencer, and celebrity initiatives.
Lead creative direction for fashion shoots and launches.
Develop strategies for brand growth and revenue generation.
Explore B2B opportunities with multi-brand retailers locally and internationally.
Work in a senior leadership role with significant ownership and influence.
Key Responsibilities
Strategy & Brand Vision
Develop annual and seasonal marketing strategies and plans.
Define brand positioning, target audiences, and communication strategies.
Monitor market trends, customer behavior, and competitor activity.
Build and maintain a consistent brand voice across all channels.
Content & Social Media
Develop and manage daily content plans across all three brands.
Oversee Instagram grid posts, Reels, and Stories.
Ensure content is aligned with brand identity and approved by leadership.
Plan and coordinate bi-weekly live sessions from the studio.
Monitor social media performance and optimize content strategies accordingly.
Campaigns, PR & Creative Direction
Develop and manage the annual marketing calendar covering launches, campaigns, events, and key brand activities.
Create mood boards and provide creative direction for fashion and campaign shoots.
Manage monthly PR activities, including influencer seeding, celebrity placements, and media relations.
Build and maintain strong relationships with influencers, celebrities, media, and relevant industry contacts.
Growth & Business Expansion
Develop strategies to increase brand awareness, customer engagement, and revenue.
Identify new marketing and commercial growth opportunities.
Lead B2B outreach to multi-brand retail stores in local and international markets.
Support brand expansion and market development initiatives.
Marketing Operations & Reporting
Maintain a structured daily posting schedule across all three brands.
Share the daily content plan by 10:00 AM, covering planned content throughout the day.
Submit a weekly marketing plan every Monday covering the content calendar, shoot days, PR seeding, live sessions, and performance reporting.
Track campaign and social media performance and provide regular reports to leadership.
What We’re Looking For in You:
10+ years of professional marketing experience, preferably within fashion, luxury, retail, or lifestyle brands.
Minimum 5 years of experience in a marketing leadership role.
Strong understanding of Instagram, TikTok, Meta, and digital marketing.
Proven experience in fashion campaigns, content strategy, and social media management.
Strong PR network with experience in influencer seeding, celebrity placements, and media relations.
Experience providing creative direction for fashion and commercial shoots.
Strong understanding of brand positioning and customer targeting.
Experience developing marketing strategies focused on brand awareness, engagement, and revenue growth.
Strong leadership and team-management capabilities.
Excellent communication, planning, coordination, and reporting skills.
Experience with B2B marketing and international market outreach will be an advantage.
What We Offer
A senior leadership position across three fashion brands.
Significant ownership over marketing strategy and brand growth.
Opportunity to lead creative campaigns, PR, social media, and brand initiatives.
Exposure to local and international market expansion.
A dynamic and creative fashion environment.
Opportunity to make a direct impact on brand visibility, engagement, and commercial growth.
Application Process
I look forward to receiving your application! Once submitted, we will review it and consider your fit against other candidates in the process. We strive to ensure an efficient process, though there may occasionally be delays.
About Sperton
Sperton Pakistan is part of Sperton Global, a recruitment and consulting company with an international reach. We are committed to helping our clients achieve success in their hiring processes, finding the right people for the right positions.
- Locations
- Lahore
- Job location
- Lahore
Workplace & Culture at Sperton
At Sperton, we believe that great results come from great people.
Our culture is built on trust, collaboration, and a shared passion for delivering quality in everything we do.
We are a Norwegian-owned international company with colleagues across Europe, Asia, and the USA, working together seamlessly across time zones and cultures. Our teams are diverse, yet united by the same goal — to connect people and companies in meaningful ways.
We value openness, initiative, and continuous learning. Everyone at Sperton is encouraged to take ownership, share ideas, and challenge existing ways of working to make our solutions even better.
Even though we operate globally, our approach is personal. We take pride in creating a supportive and inclusive environment where people feel heard, respected, and motivated to grow — both professionally and personally.
